QR Code Marketing
QR Code Services and Solutions
Postal Systems can generate single QR Codes for use on your direct mail. We can also create variable pURL QR Codes for your use with pURL Campaigns. Whether you need one QR Code or One Million QR Codes we have you covered.
What is a QR Code?
A QR Code, or quick response code, is a matrix barcode readable by smart phones that is encoded with data such as an email address,phone number or URL. QR Codes may appear in magazines, on signs, postcards, business cards, or on just about any printed material. QR codes are a cost-effective way to add interactivity to print pieces, allowing for better A/B testing and ROI calculation. Users with a smart phone equipped with a camera and a QR reader application can scan the image of the QR Code to display text, contact information, or open a web page in the phone’s browser. Qr codes are supported by most popular smart phones operating systems including Apple IOS, Blackberry, Google Android and Windows Mobile.
How QR codes used with mobile landing pages allow for easy response and high ROI
Smart phones are the way of the future and as the amount of people who use these devices every day grows, marketers are provided with a powerful way to connect with their customers. Using QR codes as part of your direct mail strategy gives your customers and prospects the opportunity to conveniently respond using a device that they already use for just about everything else. Postal Systems can quickly create and host custom landing pages to leverage a variety of print and direct mail pieces, allowing you and your clients to capture valuable data for further analysis. Your mobile optimized web site can provide them customer information, contact details, directions, or whatever information your customer may need. We can even setup a sunrey form or contact form that can send leads automatically to your sales staff the second they come in. Let your customers respond the way they want to with QR codes
Here is an example:
- Your user has received your postcard offering a coupon for 10% off his next service.
- He scans your QR code with his iPhone and is directed to your mobile landing page.
- Once on your landing page he fills out your web form to receive his coupon.
- Your customer gets the coupon he wanted and you get him as your new lead!