pURL Marketing

pURL (Personalized URL) Campaigns

pURL Direct Mail Marketing allows you to:

• Increase direct mail response rates, conversion rates, and ROI.
• Gather valuable information about your audience.
• Convert more prospects into sales and loyal customers.
• Provide an instant response channel.
• Send qualified, real-time leads to sales.
• Track and measure campaign results in real-time.
• Profile and segment responders based on their preferences.
• Build opt-in lists for permission-based marketing.
• Provide targeted offers based on information such as age, gender, geographic location, income, history or any other information you have

Connect with your customers!

Let people communicate with you on their own terms. According to a recent DMA study, more than 42% of interested direct mail recipients prefer to respond online. Are you there for those people?What’s a Purl? A purl is a personalized url or website used to generate response from marketing campaigns.

Direct Mail + The Internet

Postal Systems links the impact-power of direct mail with the interactive capabilities of the Internet. The result? Converting direct mail recipients into educated prospects and valued customers. Send your personalized direct mail campaign, let your customers respond online and follow up with emails.

A new level of personalization

Grab attention like never before! Give each of your potential clients a personalized website with their name in the url. example: JohnSmith.PurlMail.com When they visit their website it will greet them by name with more information and custom offers.

Postal Systems creates customized data-driven web pages that capture interest and provide a simple way for your audience to respond and connect with you. Studies show that using PURLs with a direct mail campaign dramatically increases response rates!