Personalized Landing Pages

pURL Landing Pages

PURLs, or personalized urls, are dynamic websites used to capture direct mail responses.

Postal Systems creates customized data-driven web pages that capture interest and provide a simple way for your audience to respond and connect with you. Studies show that using PURLs with a direct mail campaign dramatically increases response rates!

Each respondent receives a direct mail advertisement with a link to their own personal website, such as: JohnSample.HotOffer.com

When they log onto their website they are greeted with a personalized welcome message and presented with a relevant offer that encourages them to answer some questions and indicate their level of interest. This information is then sent back to you for follow up – in real time. Imagine knowing exactly which individuals you reached out to want to learn more about your products, services, organization, school – NOW!

When prospects visit your Landing Page, they can:

• Read about your specific product or offer.
• Submit their contact information.
• Fill out your survey or form.
• Request more information about your offer.
• Sign up or register for an event.
• Renew a Membership.
• Make a purchase.
• Sign up for additional offers.

The possibilities are endless!