Direct Mail Marketing Services & Solutions
ANALYZE Your Data
Good data lists ensure the highest delivery rate and the lowest postage cost. But why stop there? Data analytics lets you see what your best customers look like, allowing you to develop targeted, database driven communications with customers, prospects, voters, students, members, donors or whomever it is you need to reach.
PERSONALIZE Your Message
From creative to execution, our in-house design, digital print and intelligent direct mail production capabilities leverage your data to create targeted communications with your audience.And our Personalized URL platform lets you deploy powerful cross-media campaigns that drive online response and produce real-time trackable results
We have invested in the highest quality mail equipment available to provide you unmatched direct mail service at a better price.
Not only do we provide great direct mail and marketing solutions but we partner with you to provide the best customer service available.
Below are Some of our general direct mail services, visit the advanced direct mail tab to view more.
Something you don't see on this list? Contact Us
High
Speed Inkjet
Our
state of the art inkjet systems print on virtually
any stock, coated or uncoated, at high speeds without sacrificing
quality.
Our HP-based inkjet systems are ideal for jobs
requiring
special font and/or image treatment.
High
Speed Inserting
Whether your envelope is 4” x 6” or 10“ x 13,” our inserting
systems can quickly and accurately insert and seal letters, brochures,
reply forms, booklets, catalogs or just about any insert. Inline
folding and inkjet is also available, increasing accuracy and
efficiency.
Tabbing
Wafer seals, also known as tabs, are automatically placed on
mail pieces as required.
Stamps & Labels
We automatically affix an array of labels to mailings, as
well as stamps if they are preferred to permit
imprint.
Folding & Trimming
Fold and Trim your mailers, because sometimes it needs to be
done.
Fulfillment
Customers can store inventory in our 20,000 square foot
facility and mail or ship via UPS, FedEx or common carrier periodically
as required. Hand fulfillment
of complex projects are also handled in-house.
Consulting for all direct mail projects available at no charge, Contact us today!
Need more than the direct mail basics? You’ve come
to the right
place.
We
apply decades of print, mail and marketing experience, cutting edge
technology
and
unmatched customer
service to provide direct mail marketing and cross media marketing
communication tools that drive your success.
The following
services allow you to target your message to a very precise audience,
send highly personalized direct mail pieces,
measure campaign effectiveness
and actively engage your audience.
Read and Print
Automated inline addressing and personalization using OCR
(human readable codes), barcodes or 2-D codes.
Say goodbye to costly, inefficient and error-prone hand work. Say hello
to highly personalized direct mail pieces, document tracking
and
selective inserting at production speed.
Matched
Mail
Data driven communications require automation and integrity
to maximize impact while keeping costs affordable.
Our systems allow full personalized matching with the use of discrete,
client friendly sequence codes, typically in a 6 or 8 point font
for 100% matching control.
Accumulate
and Fold
Sometimes one document is not enough! No problem –
our inline accumulators will gather, fold and verify set integrity on
the fly,
at production speed. The document set can also drive read and
print and matched mail instructions.
Intelligent
Mail Barcode
The USPS is stepping firmly into the 21st century with new
postal barcode technology that increases mail stream
transparency,
provides mail piece tracking and increases delivery
speeds. Our mail systems are able to implement the Intelligent
Mail Barcode in all its glory.
Direct mail design is our specialty at Postal Systems.
A
pretty direct mail design is nice, but it’s not
enough.
Effective direct
mail
design includes attention grabbing creative, a relevant call to action
and a simple response mechanism.
But wait, there’s more.
Do you wonder whether your latest design meets postal regulations?
Not sure what paper to use or how it will impact your direct mail
project?
We will gladly review your mail piece design and assist you with
understanding the ever-changing USPS regulations.
Don’t have your direct mail project designed yet?
Postal
Systems’ award winning design services can help you create compelling
direct mail that grabs your audience’s attention and drives response.
We create customized
direct mail that works for you!
Consulting for all direct mail design projects available at no charge,
Contact us today!
People are hit
with thousands of messages and offers every
day.
How can you compete?
Personalization
helps you break through the noise, engage your audience and compel them
to act.
Instead of sending everyone the same message, you can
leverage basic information such as
age, income, gender and geography to
tailor unique messages to every individual in your audience.
Don’t settle for one size fits all! People want you to
communicate with them in a way that shows you know them.
Postal Systems provides you with the tools and expertise to do this
effectively.
Here are some
facts about direct mail marketing you may not know.
73%
of consumers prefer direct mail for receiving new product announcements
or offers from companies they do business with,
as compared to 18 % for
e-mail.
70% of consumers preferred mail for receiving
unsolicited information on products and services from companies with
which they
are not currently doing business.
86% of
consumers preferred mail as their channel of choice for confidential
communications such as bill, banks statements, and
financial reports.
Studies
show that, on average, every dollar spent on Direct Mail advertising
brings in $10 in sales -
a return of more than twice that generated by
a direct television ad.
Sales driven by Direct Mail are still projected to increase by $8.3
billion per year.
Direct
Mail works. Perhaps that's why, in past years, 56.7% of the adult U.S.
population placed an order by mail for a product or service.
Direct
mail is critical to the economic well-being of communities, businesses
and charities throughout the United States.
Last year it represented
more than $686 billion in sales, supporting jobs at more than 300,000
small businesses across the country
The environmental impact of direct
mail
Direct
mail is a green way to shop. If Americans replaced two trips to the
mall each year with shopping by direct mail we'd reduce our
number of
miles driven by 3.3 billion—a 3 billion pound reduction in carbon
dioxide and a savings of $650 million on gas alone.
Mail represents only 2.4% of America's municipal waste stream.
America's municipal waste stream is less than 20% of the
reported total American waste stream.
The production of household advertising mail consumes only 0.19% of the
energy used in the United States.
Mail
is made from a renewable resource.
The vast majority of paper produced
in America today comes from trees grown for that specific purpose mixed
with high grade recycled paper.
Facts sourced from the
Direct
Marketing Association
USPS
Read enough direct mail facts and want to start your campaign? Contact
us today!