73% of consumers prefer direct mail for receiving new product announcements or offers from companies they do business with, as compared to 18 % for e-mail.

70% of consumers preferred mail for receiving unsolicited information on products and services from companies with which they are not currently doing business.

86% of consumers preferred mail as their channel of choice for confidential communications such as bill, banks statements, and financial reports.

Studies show that, on average, every dollar spent on Direct Mail advertising brings in $10 in sales - a return of more than twice that generated by a direct television ad.

Sales driven by Direct Mail are still projected to increase by $8.3 billion per year.

Direct Mail works. Perhaps that’s why, in past years, 56.7% of the adult U.S. population placed an order by mail for a product or service.

Direct mail is critical to the economic well-being of communities, businesses and charities throughout the United States. Last year it represented more than $686 billion in sales, supporting jobs at more than 300,000 small businesses across the country.

Facts sourced from the Direct Marketing Association
& USPS